BUSINESS WITH CHINA

2018-03-13T00:00:00+00:00

Currently at IoD Open House 2018. It was very interesting to hear what Bo Ji – Chief Representative & Assistant Dean, Cheung Kong Graduate School of Business - had to say about the importance of strong branding and the role of social media in the future. Especially interesting was his view on how China perceives the UK as a brand. [...]

BUSINESS WITH CHINA2018-03-13T00:00:00+00:00